Mobile Internet era, the Internet has become a hot topic of thinking of all walks of life, more and more companies are aware of the transformation of the Internet is more of a change of thinking. At present, China's derivative is in transition phase, at the same time, a lot of sanitary ware companies began to get involved in micro business to seek development, at this juncture, bathroom derivative know Internet thinking is is particularly important.
First, the enterprise needs to achieve the ultimate product
Internet into an era of excess product information, such as a customer landing on the Internet, will face a product information ocean, in theory, he can choose all the products in the world. Sanitary ware enterprises to enter the micro channel will strive to do our best products, only to become No.1, label attached to your first name to products in this excess information marine era emerge, otherwise it will be submerged. Bathroom product features do not do more, to do a new strong, to achieve the ultimate function, in order to make products in the field of micro business firm foothold.
Secondly, grass root thinking and simple thinking
Long tail theory in the field of micro business become more and more important, the number of users is more important than the user consumption ability, bathroom micro business seize massive cock than to seize a small amount of elite important. In the thinking of the Internet, rather than sell a product of 1000 dollars to an elite, as selling 10000 products of a piece of money to 10000 cock wire. Minimalist art genre advocates "less is more". This idea is widely used in the fields of design, architecture and so on. The Internet makes people face the plight of information overload, information redundancy, a product if the function is simple, simple design, you can use the user from the choice of tangled. Simple display of personality, easy to mean, iPhone is so successful, a lot of reason lies in the design of simple. This enterprise must pay attention to!
Moreover, emphasis on user participation user experience first
In the Internet era, the company's management boundaries are broken, the user becomes a staff. Enterprise's intellectual resources not only from employees, but also from the user, and the user to participate in product design, will make the product innovative, more in line with user needs. Sanitary products into the micro channel channel is to use the depth of the user to participate in product design, research and development, to produce the entire process, the user becomes a collaborative producer. Product design to humanity, to stand in the user's point of view to consider the issue, to create a good experience is to enter the inner world of the user empathy. User experience is a kind of pure subjective feeling, it is a comprehensive experience of the whole process of the user's contact with the product or service. Good user experience must pay attention to detail, and run through every detail, this detail must allow users to perceive, and this sense to exceed the user's expectations, to give users a surprise.
Finally, learn to go to the center of
The Internet is a network. It emphasizes the multipoint to multipoint, rather than a point to multipoint, this thought reflected in the product, is to the center of the design, micro channel group is to design products, it has no microblogging large V role, all people in micro channel circle of friends is equal to speak of, so there is no one speech center. Products to design centering, embodies the idea of equality, so that every node on the network, can contribute to the value of a whole network. Do sanitary micro business is also the same, do not have to put your users when God, to them as a friend is good. Due to micro business enters a doorsill low, resulting in micro business number and quality varies greatly, sanitary enterprises involved in the micro business, must first do their homework, appropriate use of Internet thinking, form their own brand effect, so as not to "down the drain".