Bathroom dealers in order to rapid growth, the need for terminal operations, to accelerate sales, sanitary manufacturers in order to grow rapidly, it is necessary to speed up the building of the dealer team and the construction of downstream channels. At the same time, we all know that the number of dealers is not much, but rather the quality, is the dealer's brand recognition and promotion capabilities, and the quality of the market dealers mixed, manufacturers can not guarantee the dealers are high-quality partners, but manufacturers can Through the late training, support to develop dealers, help dealers to develop and strengthen their own channel layout.
Bathroom business channel battle was pushed to the cusp
In recent years, both the first-line brand or second-tier brand of traditional bathroom market share, showing zero growth or negative growth trend. Have to say, the traditional sanitary industry has come to a crossroads. The bathroom enterprises, especially in the field of e-commerce, is an overwhelming trend, wantonly erode the traditional sanitary market. With the continuous development of sanitary technology, the next 1-3 years in the home area will usher in a surging trend, the channel battle was pushed to the cusp.
Now, the bathroom product line, technology and other aspects of continuous improvement, channel warfare will become the next battle of the bathroom business. Why is the company to open in mid-or even months dealers channel meeting? On the one hand, manufacturers nurture channels too quick success, the industry impetuous and lack of bathroom products channels, leading to sanitary enterprises in the channel construction can not be a good precipitation, with the local The market mature dealer cooperation, reduce the channel construction and dealer training costs is very difficult. On the other hand, the "spoon-feeding" investment behavior of the industry dealers meeting "cycle", put aside the traditional "base" strategy, focusing on market sales, while ignoring the cultivation of dealers. The relationship between enterprises and distributors is different from the public interest, feelings of long-term plan is not to retain the dealer, so dealers really make money, channels to long-term development.
Bathroom enterprises need to choose the channel operating mode
Although many people in the industry: bathroom business channels should be diverse, its construction should be combined with their own characteristics. But the actual situation, leveraging the traditional channel is still the current emerging sanitary enterprises or old-fashioned transformation of the traditional bathroom business, driving sales growth the most efficient and effective way. There are a number of marketing meetings, especially this year. More and more enterprises will be channels of the antenna extends to the county-level market, have to say that the 2015 channel dispute will continue to the county-level market.
In recent years, the bathroom industry overcapacity, capital chain, such as the impact of fracture, many companies sales situation is not ideal, and even business Paolu things often occur in such a situation, the sanitary ware company's marketing strategy is to retreat or retreat In the market environment is not ideal, as manufacturers must first maintain a calm mind, a clear analysis of the crisis in the market and risk, and then look for new sales opportunities.
"Win" is not just the choice of the channel, select the channel operating mode, the more important thing is that the channel business philosophy of consistency and identity, from selling products to sell ideas, not only focus on the increase in the number of outlets, distribution Increase in business contract. To win the hearts of dealers, money can do is limited, but the culture of inculcation and corporate values to convey, so that dealers and manufacturers have the same direction, sanitary enterprises can go farther. |
