According to the international mold and metal plastic industry supplier association leader Luo Baihui observation, nearly a period of time, domestic cabinets, bathroom hardware industry flourished, most companies began to focus on the broad trend of the domestic market, export to domestic sales strategy to become the focus The
With the vigorous development of the domestic bathroom hardware industry, most enterprises began to pay attention to the broad domestic market. At present, the export of domestic sales to become the focus of strategic development. According to customs statistics, China's hardware industry last year, total imports and exports reached 74.923 billion US dollars, an increase of 30.1%. Of which exports totaled 57.51 billion US dollars, an increase of 31.4%; total imports of 174.12 billion US dollars, an increase of 26%. In the development of the trough, the association to guide the industry to adjust the strategy to speed up the transformation and structural adjustment, mainly by the export to "domestic trade both simultaneously, both domestic and foreign markets," the two legs to walk, continue to develop the domestic market. And this positive effect of the positive effect, triggering a comprehensive rebound in the hardware industry, especially in the domestic market showed explosive growth, to achieve the industry's 27% high-speed growth.

2011 China's hardware industry, although achieved very good results, but the "second Five-Year" plan on the industry put forward higher requirements. The state put forward the industry to low-carbon environmental transformation, the core of industrial transformation is to enhance, from the existing situation to a higher level of industrial model forward. According to the international mold and metal plastic industry supplier association leader Luo Baihui observation, nearly a period of time, domestic cabinets, bathroom hardware industry flourished, most companies began to focus on the broad trend of the domestic market, export to domestic sales strategy to become the focus The
"Twelve Five" during the hardware industry planning and promotion of the main direction and focus, including five major changes:
The first is extensive to intensive. Change the original industry, small, weak, scattered the status quo, improve product processing capacity, enhance the manufacturing equipment, process level, create a brand, take an intensive development of the road. In the past 15 years of development process, the hardware industry to take the basic is the extensive development of the road, high pollution, low level, duplication of labor, low-grade product surplus, high-end products and other shortcomings have been there, which not only caused a waste of resources , The destruction of the environment, but also restricts their own development. Today, this growth model has come to an end. Extensive to intensive change is the core, to enhance product processing capacity and quality level, take the independent innovation, independent brand development. Improve quality, independent innovation and create their own brand, the channel has become a top priority, from extensive to intensive imminent.

The second is labor-intensive to technology-intensive change. Labor-intensive industries can also modern electronics, IT and other technologies into the industry. In the "2010 China International Hardware Show" on the faucet Industrial Design Competition, is the hardware association from the industrial design to start, to increase the technological content of products, added value and the industry to make the demonstration and guidance. Hardware industry variety, have their own characteristics, take the technology-intensive way, there is a lot of room for growth.
The third is the amount of expansion to the quality of the upgrade. At present, the status quo of homogenization and low level of duplication of labor in the industry has not been improved. To realize the transformation from producing country to production power, it is necessary to overcome the current situation of excessive low-grade products and high-grade products. 2010 construction hardware imports amounted to 4.99 billion US dollars, an increase of nearly 30%. Can be seen, equivalent to more than 300 billion yuan of the market, have been occupied by foreign brands.
The fourth is low-cost, low prices to high value-added, high profit margins change. At present, the building hardware industry still has low competition between peers, disrupting the status quo of the industry, this competition is completely a kind of harm to the industry, the final result can only be a lose-lose. The positive example is the hood industry, so far no price war has been carried out.

Construction hardware industry to increase their brand connotation, create and promote sales channels, in the brand promotion, market hardware to do more efforts. At present, the domestic market has been very mature, the quality and quality of consumers has also been improved, so rooted in the domestic market, especially high-end market, we can grasp the initiative, not afraid of the impact of the international market crisis. The current production costs, cost of living, social costs are increasing, the product prices are also facing great pressure, how to adjust the need for detailed planning business.

The fifth is to export OEM-based to its own brand-based. Attention to the domestic market is not to give up the international market, walking on both legs refers to both domestic and foreign markets, parallel. But as the industry's key enterprises, want to do a hundred years old business, OEM can stop. OEM is always orders, production, delivery three lines, for the domestic market, standards, to know nothing about this completely dependent on each other's industrial model is actually very dangerous, passive, once the customer changes, Business is likely to fall into crisis. Therefore, want to continue to enhance the product, business, long-term development, we must grasp the initiative of the brand, out of a solid road of independent brands.