At present, the bathroom industry, the domestic market is highly competitive, relatively overcapacity, appropriate to change the strategy, "going out" has a rich supply of Chinese sanitary industry, is a good choice. According to statistics, experienced the winter of 2015, the first half of this year, China's sanitary products import and export totaled 8,191,118,053 US dollars, over the same period accumulated 7,309,808,393 US dollars, an increase of 12.06%. Bathroom products in the import and export of hardware products accounted for 13.33%. According to the General Administration of Customs statistics, exports of hardware products affected by all the way along the line countries such as ASEAN, India and Africa and other emerging market demand growth is more obvious, is expected to bathroom products export market will be greater.

    Economics "do not put the eggs in a basket" concept applies to investment, the same applies to the bathroom exit exports. To get out of a best-selling in the international arena, companies must be prepared at least three baskets - product development, brand image, sales channels, internal strength work together practice.

    Focus on product development

    Product development is hard work, which is the key point, companies have to prepare a big basket. Product research and development into large, long front, but for a long-term development of the enterprise, this door can not be abandoned. According to the international bathroom market access standards, sanitary products exports must meet the ISO90000 international quality system certification. In addition to the international standard certification, the United States and other certification for the national recognition of the product logo and standards. If you want to export directly to Europe and the United States and other Western countries, but also to meet the national product standards. In the development of products, we must strictly follow these lines, and continuously improve the technological content of products, improve product quality, to meet the needs of foreign markets.

    The diversification of sanitary products is an inevitable trend to meet the needs of modern life. The function of sanitary products is not only limited to health and clean, but also includes recreational and leisure, health and other kinetic energy. And with the development of science and technology, bathroom products, automation, intelligent features are also mentioned in the first place. In addition, in the design also need to keep up with international fashion trends. The concept of sanitary products has far exceeded the traditional concept of the past, but as a modern quality of life of the landmark supplies into all aspects of life, for the high aesthetic demand for sanitary products is self-evident. The design trend of sanitary products can be compared from large-scale sanitary exhibitions, design competitions and other activities. With a stylish and sensitive business by spying on the design trend, may be the first to design a new trend of the bathroom, as an opportunity to open the market.

    Development of multi-channel sales platform

    Whether the bathroom products, or marketing model, the face of rapid market changes, companies should bear in mind the "change is through, general win." With the advent of the Internet era, bathroom export enterprises to obtain more convenience. Open more sales channels conducive to enterprises to avoid risks, access to long-term healthy development.

    The longer the development of enterprises, sales channels are bound to develop more, tentacles stretched longer. Early export success of the bathroom enterprises in the spirit of dare to dare to fight, go abroad to investigate the field market, looking for partners, open the path. And then there are international network procurement platform, such as Alibaba and so on. There are some such as in foreign opened stores, stores, sales outlets and so on. There are differences between the input and the return of various channels, some returns may be greater, higher profits, but not quick success, relying on a channel, from the long-term planning to weigh.

    Many companies know that compared with other corporate marketing tools such as advertising, through the participation of professional large-scale exhibition can better achieve attract new customers, found potential customers, cost savings, save time and other marketing objectives. For example, a bathroom business in the hope that through the exhibition to open up the international market, if the funds allowed, you can first consider the United States, Italy, Germany professional bathroom show, followed by the Middle East, Southeast Asia can have more sanitary products, building materials exhibition, We participate in exhibition of bathroom exhibition in the direction of export. Participate in the exhibition also need to do the choice of exhibitors and the preparation, for example, a Foshan bathroom business, you can choose to participate in the Guangzhou International Bathroom Import and Export Fair, because the Guangzhou International Bathroom Import and Export Fair to participate in more than 20 international building materials And the bathroom exhibition publicity exhibition, with more than 100 global commercial media to promote, is an export-oriented professional exhibition. Choose a good exhibition, to book the booth, the first time you can choose to choose 72 square meters (sort of small), good booth design, exhibitors products, exhibitors arrangements, foreign customers reception program, such as how to attract international buyers To visit the factory in Foshan, how to organize the entire visit to the process, so that merchants understand the strength of the company. After the exhibition, arrange the customer to follow up the team is the last top priority, this process to maintain the stability of foreign trade team and efficient customer follow-up plans and methods is particularly important.

    Shape the brand image

    Brand image is a symbol of the vitality of the product. Where the mature business is to appreciate the value of the brand, is to know how to shape the brand image of the people, they cherish the priceless as the care of their own brand. Bathroom products made in China as a whole the image has been launched, then the bathroom export enterprises to spend energy to do is deep plowing the brand image of the bathroom products, so that the brand achieved international visibility. And a large-scale enterprises are aware that as the spider to stretch the same foot, you need to pull wire mesh, through this network of wireless extension, and then to finally reach more consumers. Simply put, in order to establish a brand image throughout the market, you must first in the "circle" that is, dealers, agents, buyers this circle has a brand influence, so that they are willing to use your product. This is why many production-oriented enterprises are willing to spend great efforts to build a beautiful booth to participate in large-scale exhibition of the reason, because to find a professional exhibition than to spend less money and be able to contact so many dealers, agents, The buyer's platform is almost non-existent.

    The brand itself is actually regional and direction, at this stage, for basically all Chinese enterprises, in the global scope of the public to do the brand, the funds are not allowed, it is not necessary, Because the brand must be and channel counterparts, but also because the public to do the brand investment requires a lot of money. For now China's sanitary enterprises to produce the main, to create the RMB income, for the dollar, the euro mode of large-scale investment must not be enough. However, for China's sanitary enterprises can choose a good target groups, in these groups to promote their own production capacity, research and development capabilities, management and other aspects of the level. Enterprises can also choose some of the market potential of the market area, with partners to arrange their own channels, and then deploy a good capital, to do the general brand promotion. This channel brand, and then regional brand, the final international brand is also a viable way for Chinese sanitary enterprises.

    Market situation unpredictable, steady progress into the best policy. Sanitary enterprises in the establishment of the export system, to be ready to invest in these three baskets in order to storm when the timely adjustment strategy, get the maximum benefit.