With the rapid development of the information age, the traditional home building materials market suffered pains, and home stores began to enter the shuffling stage. Due to the prominent counterfeiting problem among merchants, the vicious competition between peers has become the norm. Coupled with the impact of Internet of Things on the Internet of Things, the flow of traditional home building materials market is becoming less and less, and the market space is constantly being squeezed. , standing at the gateway to the transition.
Nowadays, the “profiteering era” of the home building materials industry has become a past tense, and corporate profits are shrinking and gradually moving toward a low-profit era. So where is the sharp decline in the profits of the home building materials industry? Where will the home building materials industry go?
[Customization is the trend of the times]
At the moment, not only the wardrobe brands such as Sofia, Haolaike, Red Apple, etc. all grabbed the custom home market, but also the nature, the icon, the Qumei customization from the flooring and furniture industry, and also entered the blue ocean. In an environment where the characteristics of this fragmentation era are becoming more and more obvious, consumer demand is also diversified. Traditional sanitary products are no longer able to meet the growing diversified needs of consumers. The pattern of product style and style iteration to guide consumption is no longer suitable. The development of the market will only make your future market space more and more compressed. It is a real trend to stylize and meet different individual needs. The bathroom customization is the only solution.
[Bathroom customization is the third air outlet in the home industry]
Bathroom customization is the future trend. The first air outlet in the industry is the wardrobe, and the second air outlet is the cabinet. Today, the bathroom space is standing in the third air outlet as an indispensable part of the six major spaces. In the bathroom space, only the bathroom cabinet can be customized to meet the changing trend of consumption. However, most of the enterprises in the custom cabinet cabinet are just getting started, and various systems are not mature. When it comes to the fundamental development of bathroom customization, the first is to see whether the company has strong hardware development and production technology and other hardware strength, and whether there is a sound and professional service system soft power; Second, in-depth study of market demand, play its own in the bathroom field The professional advantage, in the European home, Shangpin home delivery and other traditional home furnishing enterprises to find a suitable differential development route, such as the bathroom industry new brand Prefan, put forward the "bathroom + balcony custom" bathroom home customization concept.
[Software, technology, dual control, false pseudo-customization]
Upstream residential real estate policies, economic development cycles, fluctuations in furniture raw material prices, etc., have directly affected the development of the home furnishing industry, while custom homes have higher hidden industrial barriers, more stringent technical controls, and more complex talent requirements. Higher. The market's dividends have attracted a large number of enterprises to focus on the customization of bathroom cabinets, and the degree of flexible production technology and informationization of enterprises has been uneven, resulting in the proliferation of pseudo-customized brands.
The so-called customization, is to change the color, change the size? This "pseudo-custom" service with the "custom" slogan can not meet the increasingly diversified consumer demand of consumers.
Compared with the traditional color dimension of the bathroom industry, Purui customizes the customization from the home decoration style, space size, function use, consumption level and other dimensions, and redefines the “bathroom home customization” to meet the differences of consumers. Demand, truly achieve "full customization."
[The arrival of the era of home customization, grasping new business opportunities]
Above the home market, bathroom cabinet customization will become the mainstream trend. Customized homes have maintained a strong growth trend in recent years, and a home customization era is gradually approaching. Prevan's custom bathroom home will provide a constant source of power for the home customization market, driving the home customization market to a higher direction. |
