With the continuous improvement of people's living standards, bathroom products have become popular. Although it is said that bathroom products have entered millions of households as before, most of them are needed for daily life, not for people to enjoy life better, like smart toilets, magic mirrors, showers, and faucets. Make people comfortable and caring every day. The future of the bathroom industry is bright. Here, let me briefly talk about how to grasp the development direction of this industry.
Aiming for transformation is the common aspiration of sanitary enterprises
The past few years have been a turbulent year in the bathroom industry, and the development of the company has not been satisfactory. Therefore, in order to break through the predicament, all companies have asked for transformation. Therefore, the transformation and upgrading of enterprises is a word that has stirred up in the bathroom industry. After years of hard work, some brands of sanitary ware companies have deeply felt the necessity of industrial transformation and upgrading. Many sanitary ware industry leaders believe that transformation and upgrading is the future of this industry. They also believe that while intensive cultivation of the bathroom industry, we should extend our tentacles to the rising industries such as the cultural creative industry and the e-commerce industry, and start new projects through cooperation to realize the upgrading of the industrial chain. For the bathroom market, it is also facing fierce competition. How to reshape the future pattern is the industry's deep thinking. Only by constantly innovating, reforming, and accepting new things can sanitary ware companies go far and steady under the general trend of industry development.
E-commerce is no longer just a new term
It is reported that the online scale of China's sanitary ware market has reached a whole new level last year. It is no longer a new term and has taken up a considerable share. With the development of the bathroom industry, competition among enterprises is becoming increasingly fierce. The development space of traditional marketing channels has been getting smaller and smaller-pure store retail, engineering channels, home improvement companies, and designer channels have been divided up by many old-fashioned bathroom companies, and the market breakthrough space is small. These sales channels often rely on dealers and physical stores, and the capital and management costs are relatively high. A set of data from Taobao shows that compared with traditional logistics, online shop owners can save 60% of transportation costs and 30% of transportation time, marketing costs can be reduced by more than 50%, and channel costs can be reduced by 40% compared to traditional offline stores. the above. It can be seen that the trend of e-commerce for sanitary products is inevitable. For most people, the Internet is already an indispensable part of life. E-commerce is a big trend. Every bathroom company should pay attention to it, but how to allocate the resources of e-commerce and traditional channels in a reasonable, scientific and rational way. It is the difficulty of every sanitary ware company. Don't blindly invest in e-commerce, or set the development direction of the company according to its own characteristics and conditions.
Sanitary join selected Bo
In the ups and downs of the sanitary industry, when dealing with this turbulent market turmoil, grasping the general direction of the industry will not let the company get lost, and it will calmly face the complex situation changes.
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