Throughout the sanitary industry, in this year's this year small bathroom enterprises have begun to try to extend electronic business affairs this channel, now in the country have a certain visibility waves whale bathroom has not in silence, in order to meet the next year the advent of e-commerce, the waves whale bathroom in the global marketing headquarters at 19 grand opening. The participation of Chinese ceramics, vice chairman of the association, China Building Decoration Engineering Committee Director, China kitchen engineering committee of the Secretary-General, Guangdong Province Material Association chairman, and gathered more than 20 media and guest reached more than 700 people do a luxury cruise ship witnessed waves whale bathroom marketing headquarters grand opening! It is true prosperity surface make an empty show of strength.
In this year the only bathroom into e-commerce roads are advocated to and combination to achieve the perfect combination of online e-commerce marketing model, this new marketing mode one out is many greatly small bathroom company draw lessons from. Review the whole bathroom industry development history, now the sanitary industry is occurrent change, this is because the electronic commerce time arrival of a new generation of consumer groups to the rise of our sanitary ware industry have to try this new channels to explore a more suitable way.
In 80-90 between domestic processing materials in poor phase, when there is a production of valves and who dragon enterprises began to set off the Chinese bathroom industry rudiment. At the time of purchasing sanitary products when they are needed to supply and marketing agency or department stores, factories are not afraid of no market, no marketing mode said.
In the blink of an eye in the early 90's, with a group of brave first Zhejiang Cantonese hair, began to sell the road. At that time the bathroom manufacturers, are holding their own samples, to a supply and marketing cooperatives sell, sold to checkout. This mode of marketing was early sanitary ware factories to open the market of special weapons, and sanitary ware industry marketing mode of early embryo.
In ninety time metaphase domestic economic development and gradually improve gradually, in the clothing, electrical appliances industry drive, China sanitary ware industry also begins to execute join this system. In all parts of the country created a batch of another batch of agents. In this mode, manufacturers through agent, solves the depth and scope of cooperation cooperation problems, the rights and obligations of both parties to the contract standardized manner. Of course, this early form of proxy is the wholesale as the leading direction, lack of brand image and brand awareness.
In late ninety, a new marketing model rise that store mode, stores not only a good image, but also can directly to end consumers, in the sanitary industry began to follow up, and constantly improving, but also market stores, stores, contact channel, canal, so in short monopoly model is the agent of upgrade and sublimation.
Entered in twenty-first Century appeared chain, the chain marketing model for the corporate culture, corporate brand, corporate action consistency requirement is high, although the bathroom enterprises adopt chain operation mode reform, but success is scanty, but from domestic and international successful enterprise development, chain operation is a good model sanitary ware industry, hope can in this marketing model gains a success, also have branch patterns, also has achieved some results, but the cost is high is the development of their injuries.
In recent years the domestic e-commerce development has also become familiar with it, have also have a lot of sanitary enterprises begin to discuss network and solid marketing combination, go online purchase line experience, the pattern of the leader is Faenza bathroom, because the Faenza bathroom has a huge groups have agents, through the online store and line with services, was a Quanxing marketing mode exploration.
Above is a IDSEM real-name network marketing Hu Peibin editor, through the above on China sanitary ware industry marketing mode development and summary, generally we can see no matter what kind of marketing mode in the ultimate aim is to sell the products out, companies realize the interests of both sides, with today's channel cost high price. More and more enterprises hope to flatten the marketing, who can better control costs, reduce the management, unified business norms, royalty brand, everybody is a port that is traveling electronic commerce. Indeed, now not only sanitary and higher visibility of waves whale bathroom also begins to take the marketing mode. |
