With the "Twelfth Five-Year Plan" national economic strategy by export oriented adjustment for domestic demand oriented, vigorously promote the development of domestic furniture industry, should quickly adjust the strategy," export" and" domestic demand" to pay equal attention to development and at the same time, it is necessary to increase the domestic market development.
According to the Shenzhen Furniture Association, China furniture production capacity has occupied the global 25%, become the first furniture manufacturing country live up to one's name. And just the reform and opening up in 1978, China's furniture is a mere 1300000000 yuan market, now the total had reached about 700000000000 yuan. In the past thirty years the average growth rate of 22.2%, to 2015, this industry will reach 2430000000000 yuan output. Incomplete statistics, in 2009 the total retail sales of consumer goods up 15.5% on the previous year, the furniture industry more than construction, decorative materials, auto growth, a growth rate of 35.5%. The first three quarters of 2010, the total social retail consumption growth of 18.3%, in which the furniture industry contributed 38.4%, is the fastest growing industry.
Jin Mo CEO, international and metal mold plastic industry suppliers association secretary-general Luo Baihui said, China furniture hardware industry in the past 30 years has experienced the immature period, growth period, now in the growth medium, after 2015, will really into maturity period. During this period, China's furniture exports accounted for the proportion of the world around 22%, which the United States of America, EU market for Chinese furniture exports more than 75%. Instead of relying on e-commerce, furniture hardware industry to obtain new and effective marketing model, to meet a large number of young people's demand of furniture. For example, group purchase network, network mall is two this years the domestic new e-commerce model, home furnishing online direct marketing after getting a good feedback. Among them, Qumei home furnishing through network group purchase in 40 days were seckill 13000 sets, a total value of more than 100000000 yuan.
The electronic commerce is representative of modern science and technology to maximize the use of resources, the maximum to meet consumer demand. Furniture for selling online so that consumers can remain within doors for his house furniture. Luo Baihui believed that, along with the networking, mobile payment as well as the development of cloud computing, the future consumer use of resources will be more simple, convenient. The future of furniture industry relying on e-commerce industry will have greater opportunities for the transformation and upgrading. |
