In recent years, e-commerce to low-cost, high efficiency, cost-effective and rapid expansion. Clothing, electronics and other industries, many enterprises are turning their eyes to this area.With the influx of more and more large brands, SMEs in traditional industries have also joined the trend of the electricity supplier.
But look to the sanitary ware industry, we find that e-commerce enthusiasm behind the cold and harsh reality. The vast majority of the sanitary ware business e-commerce, on the one hand by peers brand strong competition on the one hand by the dealer directly questioned. This allows a better business operations e-commerce drawn before the blueprint marked a strong.
The reason is that there are many electricity providers misinterpreted, because small and medium-sized bathroom to enter the field of electronic commerce into the former strategic planning is uncertain, management is not in place, and mode is unclear. The same time, the electricity supplier attracting foreign talent and patience given, resulting in the suspicion of the electricity supplier of road.
Traditional businesses into e-commerce, how should like to carry it?
According to the company's own situation, to develop a set of e-business strategy more in line with the long-term dispute Show;
Second, focus on branding and marketing, but at the same time to avoid over-burn mode affect the virtuous circle;
Third, build a strong logistics system and the storage and supply capacity;
Fourth, strengthen the link of the after-sales service, and strive for every customer to become repeat customers of the enterprise;
Strive to allow electricity providers to floor, to reach a win-win situation with the dealer.
From the traditional experience, traditional businesses into e-commerce field often ignored its own advantages, too copy the successful model in the line, this will bring a great obstacle to the development of electric providers. Therefore, give full consideration to the circumstances of their own products, human resources, capital, integration of resources to be able to subversive success in the field of electronic commerce.
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