Sanitary industry in China to this day, began to product specialization, brand direction, domestic sanitary industry leader is taking shape, and most of the small and medium enterprises, is difficult.

The New Deal real estate, raw material prices, labor costs, loans, and many enterprises are facing closure.

Sanitary industry: the transition is the time

2011 dismally throughout the bathroom industry, sanitary industry seems to have entered the winter. Well, the 2012 sanitary industry will continue the 2011 winter season or reversal pipa welcome turn?

Learned by the author in the Pearl River Delta region and part of the building materials dealers exchange, is not optimistic about sales this year even decline is obvious.

However, the dealer said that this year's results is relatively optimistic, has accumulated a few stable customer resources.

But industry sources predict, brands, the bathroom industry reshuffle is not far, is very likely to sanitary industry in 2012 will enter a fresh start before dawn.

Industry factors: many brands less competitive

Domestic sanitary industry more than 25 years development, up to hundreds of brands, but most of the considerable number of enterprises do not pay attention to branding operation.

Although the rapid development of the sanitary industry, but our sanitary industry in product research and development, innovation, brand management, marketing management, enterprise scale, financial strength, and many bathroom well-known enterprises in the world, the gap is still large.

Few allow consumers to remember the brand, it is difficult to form a stronger brand competitiveness. In order to survive in the pre-dawn of war, the the brands operation is the only way.

Consumers become more rational market factors:

Market competition in the sanitary ware industry is growing. Although the bathroom enterprises continue to increase promotional efforts, as well as the popularity of bathroom products publicity spread, sanitary, promotions frequently appear in the line of sight of consumers, consumer behavior is becoming more and more cautious, more and more rational, which is already market significant characterized.

The sanitary consumers began to enter the era of full participation.

Market development at all times change in the consumption of the first-tier cities is becoming increasingly rational and decisive role in the development of the brand and visibility, as well as the strength of enterprises from one aspect of many decision-making factors, rational consumption so that consumers pay more attention to the comprehensive the evaluation.

This indicates that the time has come, the unity of production and marketing sanitary enterprises should shift market philosophy, the concept of service in order to better promote the development of the market.

Policy factors: the property market continues to shock

Of market regulation as a barrier to development of sanitary ceramics industry.

Continued high property prices in recent years, the state is to ensure the stability of the property market, the introduction of the relevant regulatory policies and bring a certain impact on the real estate development, while also restricting the development of downstream sanitary ceramics.

Because the the bathroom ceramic industry is closely related to the real estate industry, consumer real estate market are mostly on the sidelines, or wait for lower prices, resulting in volume falls.

This phenomenon is bound to cause the shock of the home improvement market in the downstream industry in the property market, resulting in a short period of time the reduction of demand for sanitary products and bathroom off-season is inevitable.

Sustained off-season, a number of enterprises and will certainly fall.

It can be predicted that the next few years, changes in the real estate industry, must dominate the development of ceramic sanitary ware industry, today's real estate market has become a barrier to development Depression.