The domestic bathroom hardware now opportunities

Since 2012, the market demand, the overall decline in the industry into a new round of market winter period, a serious impact on the planned development strategy.

From the current market reflect a second-tier brands and low-end brands is a relatively small impact on end brand in the sandwich layer impact on the contrary, more, and many of the new brand just in the relatively large market affected sandwich layer.

Three or four markets will be the main battlefield of the future brand game, 2013 is to continue to expand the channel network, or on the defensive, cutting-edge brand must make the right choices and cautious response.

New brand into the new darling of the market

Currently, one of our country, the second-tier bathroom hardware brands, the domestic market channel network basically become saturated. With the rapid growth of the national sanitary ware market as a whole, around new vendors set foot in the bathroom hardware industry is a rapid increase in the huge growth potential of cutting-edge bathroom hardware brand around the vendors will undoubtedly become the brand of choice.

The enterprise has a certain production scale and financial strength, supporting strong and has a unique core competitiveness, brand strategy has a certain height, strong marketing ability to maintain the growth trend of our cutting-edge brand of bathroom hardware commonality.

At this stage, in addition to first and second tier cities, sanitary ware market in fast-growing emerging third and fourth tier cities, the rapid rise of the new brand offers great opportunities. Constant cleaning, Zhongyu series of national famous sanitary ware brand by early new brand quickly grow into a first-line brands, more vendors choose a new brand of confidence.

New brand decisive regional market

The rapid rise of the new brand in China, in addition to a few brands rely on solid financial strength to strength to develop new markets, most brands can only be taken step-by-step development strategy of the key regional markets gradually expand to the national market, grow into a national well-known by a strong regional brand brand. For developers, the model room is the face of a real estate, and the model of the good or bad a direct impact on the sales of commercial housing.

For bathroom hardware business, "market model" is closely related to the formation of regional brand influence. A regional brand to go out of the region into the national market, and must not blindly, but the need to promote selective, especially on the way to establish a "market model" strategic purpose systematically promote.

National market expansion of the road, so this will be very beneficial to the regional brand regional brand to a step-by-step from the regional to the national market, and grow into a national brand. Focus on the building of the regional market, is a key factor to obtain the advantages of brand influence emerging brands and well-known brand in the market game.

Are more concentrated in the small and medium-sized bathroom hardware brand Chaozhou, some small and medium-sized brand by the market model to create single regional market of millions of success, victory in the domestic first-line known bathroom hardware brand sales and brand influence in the regional market, and gradually grown into a cutting-edge bathroom hardware brand has a certain potential.

The new brand cautious response to the weak market

Currently, large bathroom hardware companies across the country have adopted the transformation and upgrading, and added to the domestic brand of bathroom hardware market contention. Thanks to the hot property market sales in recent years, the demand for sanitary hardware market is very strong, the pressure faced by corporate restructuring and market development is relatively small, cutting-edge bathroom hardware brand focus emerged, have stepped up efforts to market expansion.

To the bathroom hardware companies in recent years, with the rapid development of China's property market, tremendous opportunities, but also opened the the domestic sanitary hardware market brand prelude to war.

Strong export sanitary hardware companies, a large number of small and medium-sized bathroom hardware companies, including the original brands rely on domestic bathroom market bathroom hardware companies have accelerated domestic brand sanitary hardware market development plan, great dysfunction, Central Plains momentum.

In Bathroom Hardware corporate brand fierce battle for the market, the first-line brand strength has continued to improve, overlord brand is difficult to market in a short period of time, while a large number of huge potential for growing new brand in the fast rise, of bathroom hardware industry brand pattern to form a huge challenge.