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Brand strategy to help enterprises to better development of sanitary
Time:2013/10/6 13:17:00  Views:1381

Some information indicates that those currently on the market of non-branded sanitary ceramics enterprises will usher in a better opportunity , because the current international and domestic reaction caused by a series of policies , then this argument in the end is not entirely correct ? Such non- brand companies generally are some of the production and processing enterprises , the performance is to say they are only responsible for the production of products not responsible for the sales , and then sell these products manufacturers who need to sign , and then by other manufacturers under their own label , and if it is called on behalf of the processing enterprises . So the products of these enterprises is certainly no brand, who purchased their product so obtained is equal to the rights of any brand label .

In the current sanitary ceramics industry the most difficult period , the living conditions of these enterprises and how the ? We first analyze the market conditions they face . In the country itself has a lot of brands are producing their own products, the general use of OEM brands rarely the way , and those OEM enterprises are mostly small businesses , they will be used in the early stages of the development of this approach to this access to a faster pace of development , of course, which is why they did not initially have sufficient funds and the use of a temporary strategy , there are some companies specializing in the OEM for a living . Instead, they simply do not blindly OEM production , if the quality is good it is possible to make products bigger names .

For example, some computer products do not belong to the typical OEM shipment? Their constituents and their own part of it is basically irrelevant , and are based on the original brand manufacturers to produce other products, but people can make a name to something , that they the use of OEM products well, finally played the role of a sleight of hand tricks . Faced with this situation we can use what way ? These need to look at everyone 's role in the marketplace , if it is specialized in producing non- brand manufacturers , it is best to go towards self- brand line , or if someday your technical process reaches a certain level of attainment , the famous OEM business is the people rather than you, then this would not be very worth it do ?

For specialized OEM business would not necessarily safe , if the original producers were price increases so will lead to the sale of enterprises are facing more difficult situation , of course, the cost of procurement spend will rise . In short, in terms of safety or the rival but from the production risk is concerned, they can play no small role in hedging , in the end how to have a long-term perspective and not blindly self-satisfied in order to avoid the risk suddenly struck .

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