It is reported that in 2013 the entire home market as a whole rose, imposing exorbitant, but also appears to increase the capacity of the polarization phenomenon. While under the influence of the real estate industry, sanitary regulation and foreign anti-dumping investigations and other factors, can be described as internal and external, the overall development trend of decline. Today, consumers face "promotion during the festive season will be" trend has appeared fatigued, so take the road seems to be fine unique landscape currently sanitary industry. Businesses will invest more effort into marketing strategy planning and the quality of the checks.

Bathroom into a multi-product portfolio marketing era was recognized by

Sanitary selective increase enterprises to enter the era of marketing

Currently, the concept of sanitary ware products have far exceeded the traditional concept of the past. As a symbol of modern luxury living supplies, it goes all aspects of people's lives. That not only has health and cleaning should also include health functions, enjoy the features and entertainment features. In recent years, sanitary ware products also introduced additional calming bath, cabinet basin, steam room features a range of ancillary products. Sanitary hardware products tend to be more humane, rich product, multi-optional.

Sanitary Ware continuous development to improve, more and more consumers buy sanitary products are not only concerned about price, quality, service, and more concerned about brand awareness and business reputation. If the business is still stuck in the past in a seller's market philosophy, certainly at a disadvantage in competition in the market, and even market weeded out, sanitary industry into the era of brand marketing.

Accurate positioning of a variety of organic products portfolio

Many of today's consumers often want to use an international standard products, but their economic strength and very high-end consumer products is not enough, so often the pursuit of "marginalized", the well-known brands such as buying low-priced products inside , specials and more. Therefore, companies can put a lot of organic products together, so this class friends both affordable, but also get the "petty bourgeoisie" to meet.

Brand is an effective tool for enterprises to participate in the competition, but also realize the business value of the tools and support, not optional, but necessary choice. Brand positioning is the most important issue operational and strategic issues are also the company's future development. It turns out that never-take-size businesses, there is no all-encompassing brand. In the information era of rampant flooding and products, the only accurate positioning of the brand in order to be consumer awareness and choice.