China bathroom hardware market size in the end how much, can be described as different opinions, so far there is no authoritative data. According to the National Bureau of Statistics, the total retail sales of social consumer goods in 2013, the construction and decoration materials consumption of 197.8 billion yuan, an increase of 24.6%.

2013 sanitary ware market has more than 100 billion yuan, is expected to be over 180 billion yuan by 2015. According to the general method of calculation, bathroom hardware in the bathroom market share of about 20% to 30%, it is estimated that the current bathroom hardware market share between 20 billion to 300 billion, and more than 10% annually in order to speed growth.

2013 full year, due to the impact of real estate control policies, new housing construction area atrophy (growth rate is negative), so that a reduction in new construction area of ​​weakness in construction and decoration materials consumption (growth rate dropped), which are bound to bring sanitary industry negative effects, and ceramic products for more than 10% decline in production confirms this effect. We believe that housing is a leading indicator of new construction area of ​​bathroom hardware consumption in 2014 has achieved growth in new construction area, which will become the driving force of bathroom hardware industry continues to grow.

The low-end market structure undetermined

Currently, the global division of labor bathroom hardware industry has been established, global brands perform marketing and brand management, manufacturing service provider of product development, design, manufacturing and assembly logistics. A considerable part of domestic enterprises engaged in OEM or ODM, China sanitary ware production and sales accounted for about 30% of the world total, bathroom accessories accounted for 35%. But with the deepening of the financial crisis, sluggish exports caused most companies fought the mainland market, which intensified the competition in the domestic market.

In China, the United States Department of Japanese, European world-renowned brands occupy the high-end market (luxury hotels, apartments, villas, etc.); 50-100 home larger enterprises occupy the domestic line of mid-market, these companies are located in Guangdong, Chongqing and Tangshan; addition of more than 3,000 companies grappling in the low-end market. Due to the current industry lower barriers to entry, product homogeneity serious, widespread competition participants, more intense price war, industry concentration is low, so the nine are building networks that domestic mid-range and low-end market, the pattern has not yet formed.