Our country is the largest producer of a bathroom, the data show that 30% of Chinese sanitary ware of the world total, bathroom accessories also accounted for nearly 35% of the world total. However, with the growing demand of the domestic market, foreign brands to enter the Chinese sanitary significantly accelerated pace.

2011 sanitary industry has experienced a series of reshuffle after he entered into a new crisis among the open issues in the bathroom industry raw materials, crude oil prices, the central bank to raise interest rates, property control, and so gave the building materials industry has brought heavy burden, in a series of external influence, bathroom companies have a firm footing in order to strengthen their innovation and technology development. Xiao Bian told you to take a look at the bathroom industry currently exist several weaknesses.

Our corporate health crisis came

It is understood that, in the bathroom before the Shanghai exhibition, Japan Ina, JADO bathroom and other international brands have to bring the latest products exhibition, eyes locked on the domestic high-end market. In recent years, the rapid development of China sanitary industry, the emergence of the domestic brand names such as Wrigley bathroom, nine, animal husbandry, etc., many high-end hotels, restaurants, etc. began to Hydrangea thrown cheap domestic brands. The rise of national brands, to snatch the international sanitary ware brand of natural positions. Faced with the crisis in Chinese cities brainchild of international sanitary ware brand began to feel the coolness, also eyeing the secondary and tertiary markets. And they soon began to develop appropriate marketing and sales measures, yet at the same time preserve the first-line market, second and third tier markets to expand market share.

However, China's real estate market control policies introduced, making high-end villas and other properties such as the steady decline in second-tier cities high-end real estate sales weakness, which dragged down the high-end bathroom market, making it began to shrink. According to Ming, general manager of The Way product family, currently well-known brands Dongyirisheng home improvement, and long hair, the industry's peak are purchasing from the bathroom switch to brand agency, the closure of the high-end bathroom market, a great impact on the international sanitary ware brand.

For international sanitary brands, this time just these brands fall, winter is yet to come true. In the winter approaching, international sanitary ware brand urgent need to do is dig deep second and third tier markets, strengthen brand awareness at all levels of the market.

Domestic product technology is still relatively weak

The 16th China International Kitchen and bathroom facilities exhibition just ended. Compared to last year the number of exhibitors of 70, the area increased from 150,000 last year to 250,000 this year. Although the exhibition scale to create a record high this year, but the flow of people to the booth was much larger than in previous years. It is understood that people drop in traffic flow is not just a simple expansion of the exhibition area as a result of dispersion, but by a common cause of many factors.

This year's Shanghai cabinet-show, according to the exhibition theme of "green energy-saving materials", the product features are still prominent features in a smart and water conservation, and a considerable number of companies exhibited products at this year relative to last year, the show is technically its display products some improvement, but overall the domestic industry as a whole has no new breakthroughs in product technology.

In this exhibition, foreign brands toto, Kohler introduced a more intelligent products. For example, toto launch Manchester Novo sharp shadow of a wall-mounted Smart Toilet series, with a toilet lid automatically open, close, and automatic flush function, as well as to identify the size of the smart water to wash in between 3L and 4.8L automatic selection to achieve Festival water rinse. The launch of the latest Kohler C3 Smart Cover enjoy music net controller, is a recreation from the shape and functions just like a smart Commode IPHONE cover, and supports MP3, MP4, e-books, Internet telephony. International brand products based on intelligent, more entertainment features tend to develop in the concept and technology, foreign brands still monopolize the industry Ngau Tau, while domestic brands are often just follow, the lack of independent research and development of breakthrough products.

Many viewers believe that some international brands are not the color of the scene publicity, but still attract a constant stream of people into their booth, in the final analysis on these brand booth will be able to see the entire industry leading technology and products, not just for show performances.
Full bath market is not mature

Whole bathroom appeared to accelerate integration and further development of sanitary products, sanitary ware industry, but also for consumers to save time and energy renovation. But this idealized whole bathroom and did not quickly occupied the current sanitary ware market. Although the overall concept of speculation has gained bathroom, but the market reaction has been tepid, consumers still looking to buy less. According to industry estimates, in the next five years, the whole kitchen space will reach 40 billion yuan more than the market, if coupled with a large number of ancillary equipment kitchen appliances, the next 10 years, its market space is expected to reach 100 billion yuan. With the involvement of major brands across the board all aspects of the kitchen, the integration of resources, rapid and stronger, bigger, meet consumer "holistic" consumer demand for kitchen, to narrow the distance between products and consumers, has become a whole kitchen the main direction of the health enterprise development.

Currently, a number of high-end bathroom brands such as Kohler, TOTO, Hansgrohe, American Standard bathroom products so doing overall. Overall, according to the market situation, the whole bathroom is the current location for high-end consumer, most consumers are generally reacted price is high. Experts note that for high-end marketing model is not conducive to more quickly access full bath home consumers. Should be developed in the future direction of the low-end.

Experts also said that, the whole bathroom should not just manufacture products, but should be the creation of a sanitary environment. From the current market, our whole bathroom is also largely remain in the "copy" of the foreign dimension. But if the foreign products simply moved to China, may not receive good results, bathroom business first thing to do is to understand the Chinese market characteristics, according to the market situation for consumers, "tailor-made" for their overall bath products.

"Ten" Award questionable "Guardian Association" was established very eager

Today, many of the past unknown brand has countless honors, such as "China Top Ten taps", "China's top ten bathroom cabinet," "Top Ten Chinese sanitary engineering products", "China's top ten favorite consumer products" and so on. Sanitary sector of the Year Award which is called "China's top ten brands of sanitary ware," the most popular, but the version most. How strong its credibility, recognition is very high, who named the subject is, the selection process is like?

Baidu, "China's top ten sanitary ware brand," the result is:! 1,590,000 articles from between 2006 to 2010 this year, "China's top ten sanitary ware brand" keyword attention in 2010 reached a peak in the last five years, from "ten bathroom" derived keywords "full bath top ten brands", "National top Ten bathroom brand", "bathroom top ten brands ranked" and retrieve the rise was higher than 600%, and this derived retrieve information about the "bathroom ten" aspects tenth as high as 219%. And in 2010, the more than 600 percent increase is still full bath top ten brands "," National Top Ten bathroom brand "," 2009 Top Ten bathroom brand, "" world's top ten sanitary ware brand, "the tenth change became the "top ten brands of ceramic sanitary ware."

Always "Top Ten Chinese sanitary ware brand" selection subject, referring to the selection of the organization's identity to initiate and review are being questioned. Logically, with this body is nothing more than qualified several categories: the authority of the media, government departments, industry associations or societies, scholars and legal assessment agencies, the majority of consumers. However, in some of the current selection, so simple and matter of principle also got a mess, but doubt.

On the association, the current young Chinese no special bathroom sanitary industry associations, and ceramic sanitary ware, hardware, plumbing, bathroom cabinet (wood) and other products much more complex structure than the ceramic, which makes the body as a result of ceramic sanitary ware and ceramic industry fuzzy indissoluble bond, but because of "one kitchen" concept with the kitchen equipment indefinable connection. Thus, in the event the award, the association also appears awkward, with no specific national sanitary associations, you can only hope there are other associations related to its participation.

Industry needs to develop real authority, "China's top ten sanitary ware brand" real authority behind the need to support and guide the selection of agencies, long-term "to depend on others," the Chinese sanitary ware industry can be found in the current mess, "China's top ten sanitary ware brand" award belongs their fate? a fair health action is whether "China sanitary industry association" should emerge? or three to five years there will be a statement, because the timing or quietly under mature, "'Top Ten' selection very crazy" environment "'health Association' was established very eager" is a general trend, and now owes only the wind.