Golden nine silver ten promotional tide has faded, although many businesses put on a variety of bathroom hardware incentives, but with little success. On the one hand consumers of these stereotyped promotion was "bored", on the other hand with the rise of bathroom hardware electricity provider, will market the line brought under the line, only the bathroom hardware business this "thankless" feeling, so bathroom hardware business promotion in order to attract the attention of consumers personalized.

Bathroom Hardware innovative promotional needs

Since November, this year's record, "Golden September and Silver October," bathroom hardware market also made known to everyone. Overall sales of bathroom hardware companies do not imagine satisfactory. With the "double October" shopping carnival is coming, many well-known brand of bathroom hardware also force electricity suppliers in an attempt to seize more broad market space. Meanwhile, online have launched a series of promotional activities. However, industry analysts pointed out that if the bathroom hardware companies would like to take two-eleven to one charge and probably futile.

As we all know, the moment the consumer a variety of promotional activities on the immune system is getting higher and higher, and even the daily necessities of promotional activities are difficult to arouse the interest of consumers, let alone bathroom hardware products. Moreover, the consumer holds many lessons in bathroom hardware purchasing needs of populations are not many, if not sanitary hardware companies to be innovative, it is difficult to win in the promotion battle. For example, two-eleven for the elderly population and did not attract the Department, which is part of the festival for young people, may be concerned about the price of bathroom hardware products, the proportion of young consumers is negligible. Under such a contradiction, bathroom hardware business promotional activities must be to reconcile the contradictions between the two in order to obtain business opportunities.

Bathroom Hardware electricity providers need to segment consumer groups

Overall, the "double eleven" is a festival for young people, young people prefer online shopping. Therefore, young people in this carnival will put more enthusiasm. Bathroom hardware companies must know how to attract young consumers of electricity providers eyes. In particular, young consumers buy goods is basically the first appearance of the goods to be attracted, then is the price, quality. Thus, bathroom hardware companies in the online marketplace product images must be beautiful, there is a pleasant feeling.
In addition, although young consumers will not consider the price of the commodity on the first factor, but the online shopping experience more rich young consumers, is basically a fancy online and offline experience. Therefore, bathroom hardware companies must give young consumers image of integrity, ensure unified online and offline prices, of course, the price must be moderate, high or low will make young consumers suspicious. In short, bathroom hardware business in the "double eleven" in the face of young consumers follow if the price war is difficult to capture their hearts and minds, and only fit the young consumer shopping habits in order to obtain their approval, in promotion battle the win.