Sanitary industry is a diversified market, under the profit-driven, many industries began to have fought in the bathroom circle chiefs. With its bigwigs broke out in other areas brand awareness, to seize the sanitary ware market share of profits, but in the meantime also attracted the consumers questioned, xx electrical business is not doing? That baths in the end is not really? Transboundary brand as it really loud general professional brand awareness, product quality can be assured that the results or unknown.
1, walking a fine line of products
Walking a fine line of products: the new trademark law is not introduced in the past, relying on big brand trademark awareness homework effort, such as Nike, has been firmly established in the market, the market is very difficult to find fraud shoes, even imitating Nike's label, careful observation is probably not found not. With the big brand label and started their own products, both on the product label or trademark, this phenomenon is very common in the sanitary sector.
2, registered trademarks class
Trademarks registered categories: before the new trademark law is not introduced, many well-known enterprises registered trademark, but nothing to do with the well-known trademarks such enterprises, this situation shoulder catch in the bathroom sector also see the elbow, so that consumers get confused.
3, the company Direct category
Company-owned Class: Founded bathroom category is the cross-border marketing, R & D and production departments, through the introduction of new technology professionals to carry out sanitary ware market business.
Frequent cross-brand quality Heibang
2014 - The 2015 inspection Heibang in the corporate sector, the frequent appearance of some well-known brands of transboundary brands, including toilet, shower as the main substandard products.
Today bathroom brands excessive, problems are increasing year by year, both sets of brand products or walking a fine line of products are lurking in the bathroom sector, so the dealer should be careful when choosing companies, the brand's core products, corporate culture should be clear, the most important The credibility problem is, do not lose the greater, to be a long-term cooperation is most important to select its quality and after-sales is more important.
Therefore, in the bathroom circles, it appears to be well-known brand companies and their products can not be said of professional high, but do not deny that the development of cross-border sector companies do have the strength of new product development. |
