When stormy 2015 has become the past, bathroom and other home building materials industry in the summary of gains and losses over the year, while 2016 began to seriously look at. Before the news, in 2016 China's economic growth will slow further, now, the property market is far from the arrival of spring, under enormous pressure to survive, bathroom and other home building materials business was early to see the market structure, in order to plan ahead panic.
First, the industry is imperative to re-integration
Lethal factor extensive development has become a bathroom and other home building materials industry, industry consolidation is imperative. During the long process of the market, more and more enterprises because of business and development, have quit the industry. And this time the industry scale enterprises have more market space. Re-integration and pattern defined industry to achieve healthy development of the industry, it has become 2016, and even for some time to focus.
Second, just need to become mainstream consumer market
Real estate golden age has passed, the real estate market in the new pattern, just need is the most important factor driving the bathroom industry, just to be in the era, consumers have become more picky decoration. From the first set of housing renovation to improve the type of decoration, which will become the main consumer markets in 2016.
Third, the Internet home improvement Forced sector reform
In Internet + background, more and more formats to be inspired by the decoration, home improvement, represented by millet decoration company, is changing the traditional pattern of development of the industry to use the Internet thinking. In this context, sanitary enterprises must adapt to new markets and new consumer spending habits, with a field of vision of the Internet to examine and change the industry.
Fourth, the coming era of integration of capital
The face of this big cake bathroom industry, more and more capital and speculators began to look into the industry, at the same time, capital operation actions bathroom business is accelerating. With the power of capital, quickly enterprises bigger and stronger, has become the consensus of the bathroom and other home building materials industry.
Five, full bath market stabilization
In the overall concept of speculation at home, more and more enterprises began to enter the domestic industry as a whole, as a new tenant mix, there are a lot of companies gradually from unfamiliar familiar. There are many consumers become familiar with and accept this business model. In such a market culture, the whole bathroom will move toward a fast track. In 2016, the overall sanitary ware market will be a very good development.
Sixth, with services to drive product sales
High degree of homogeneity in the product sanitary industry, in order to segment the differences between enterprises, the service is a good entry point. In 2016, as demand increased in the Internet-line services, there will be more and more enterprises pay attention to import services, with services to drive sales. From the traditional product-driven service model, completely into a service-driven product sales model.
Under seven business enterprise start line layout
Electricity supplier myth will gradually fade, to serve as the point value needs sanitary industry, more and more enterprises begin to examine their own electricity supplier development strategy. In the electricity business become more rational consumption, while more enterprises begin to use the Internet for import under the passenger line, the greatest degree of play the role of set-off of the Internet. At the same time, consumer demand for the product experience also forced layout electricity supplier company started in the beginning of the line.
Eight, personalized business development opportunities usher
80,90 upgrade to the core of consumer demand, so that consumers of the diversity and individuality into the mainstream market. More and more consumers began to enjoy personalized products, for the attention has shifted from product quality, environmental protection and other features like personalized products. This is a lot of personality into their focus to businesses, is an excellent opportunity for development.
Nine, dealers fine management into the trend
Dealer years really bad days too, under the impact of the market, there are a lot of dealers are market has been suffering under the traditional extensive mode, auto survival is dependent on the (market) to eat, not too more business development ideas. In 2016, the dealer's meticulous management, will become the main way to grow in terms of stores, management team, market, etc. have to put a lot of effort, the only way to make their big business is done for a long time .
Ten, promotional activities become more rational
Not promote not sell under the shadow of industry, promotion seems to have become the only factor driving the development of the industry. But as consumers become more mature, traditional marketing approach has been unable to activate consumers from buying, rational needs promotional activities once again be excited. Bathroom companies in promotional activities, to more rational treatment of changes in market and consumer, in order to promote the development of their career. |