The rapid development of the internet almost penetrated into our daily life, chat, dating, online shopping, online stores, homes, the Internet can be meet the demand trend of life. Bathroom industry as a traditional industry, still by the impact of the Internet, almost in sanitary ware industry of each key have been the impact of the Internet: logistics, renovation, marketing, etc. in a word, the Internet has caused deep change of the sanitary ware industry.
Logistics is the first stumbling block bathroom business
Speaking of the bathroom business, logistics is the bathroom network marketing first stumbling block, bathroom is different from other products, in the transport process can easily be damaged or bump. And generally cannot open the package directly after the inspection, not satisfied with can return, many of the products in question will be exposed in the process of using, online shopping of after-sales service problems will be highlighted, in view of this, most of the sanitary consumers still like online query bathroom price, reputation etc.. And then they go the store to purchase.
Bathroom renovation by the impact of the Internet it?
So some people ask, the development of the Internet on the bathroom renovation has what influence you do not see the Internet home improvement war played like a raging fire, millet Internet home decoration 699 yuan / square meter industry. Internet home improvement will buy home products transformation to buy home, consumers do not need like the previous Jiezhuang companies, building materials products when running around, because design, material selection, payment can be realized on a one-stop Jiezhuang enterprises website. Internet home decoration both took a part of the bathroom market, there is a relative for the bathroom companies to develop a new idea, the Internet is an opportunity or a setback for the bathroom industry development, the key is how to grasp the bathroom!
Bathroom network marketing has achieved initial success
Bathroom enterprises benefit from the Internet should be seen in the first network marketing. Bathroom network marketing allow enterprises to realize how to spend the least money, through the most effective way to realize the improvement in the brand awareness of enterprises, and provides effective support for investment and sales. To create a well-known brand of sanitary bathroom enterprise network marketing success will have the strength. Now more and more sanitary enterprises will be included in the network marketing of the entire marketing plan. Both sanitary ware enterprise website construction, hard advertisement delivery or transmission of network news, thematic reports, or forum to promote, micro channel platform, has gradually become the climate, the have even begun in network of integrated marketing communication practice. We have reason to believe that bathroom enterprise network marketing profit point the day and await for it. |
