Insiders said, at present, about Chinese ceramics industry to upgrade the voice constantly, the majority of enterprises are also constantly brand transformation. In this round of reform, the core content is to cast off rely on cheap labor, large consumption of raw materials mainly of low-cost business model, and changes in brand, service value added operation mode, and thus the overall industry competitiveness.
The domestic market this year in the domestic economic macro-control by the government and after the financial crisis, part of the market volume decline significantly, but the output and sales volume still presents growth than last year. So far, austere market environment has lasted for nearly a year, so in the following time, enterprises will be more difficult although industry is facing enormous market pressure, but because the enterprise is in capital, management, the market response and has accumulated some experience, so greatly enhanced ability to resist risks. Through to the enterprise to understand, they all take for their respective business solutions, from this side, but also the maturity of a performance of ceramic industry.
Industry speculators, began to run faster and faster, in the rhythm of the development of ceaseless innovation. In fact, even when the overall market is facing great challenges, but the traditional powers still live very well, even fly against the wind. Brand new wealth, also unwilling to remain out of the limelight, ancestry want to strive for further improvement, cross-border capital potential such as river raptors. A year later, several joy a few anxious? Is to adhere to or withdrawal? Is courageously forward or wandering alone? Is to create new or play the market? Is cling to in industrial catenary low end for receiving the endless press, or to the creative aspect of the world? I want to ceramic industry bosses, in the face of wind sways grass. When, the idea of a certain will always come up. Mighty wave crashing on a sandy shore, the seas are in turmoil., in the great revolution, full of temptation of the era, entrepreneurs have to adhere to the perseverance, industrial train of thought, whether to" be inopportune or inappropriate " atmosphere, whether withstand a lonely, for them, is clearly the real test. Some entrepreneurs face financial tycoon, have a kind of" inferior". In essence, or our manufacturing at a relatively low level, especially in manufacturing industry of extensive management, just in the smile curve low-end competition. But exactly based on this, as the Chinese industrial industrial foundation, its meaning is more prominent. Stable employment and real wealth creation, resist bubble economy, prevent industry hollow, need entrepreneur to adhere to the industry, bigger and stronger.
Adhere to the industrial course needs entrepreneurs wisdom and courage, but also social atmosphere of the support and praise. To adhere to the industrial entrepreneurs pay tribute, they are Lu Xun road " the backbone of china". Including ceramic industry, industrial construction, is the backbone of the renaissance. Nevertheless, this society Xuhuoshangsheng, play some real is reliable. With online shopping is becoming increasingly popular, for ceramic sanitary ware industry, through the network, realize the online orders, consumers purchase, collection of consumer data, the integration of domestic sales channels, let people know more about their own ceramic sanitary ware brand, has been imminent. At present, some market prospective ceramic enterprises, e-commerce, the online service channels. The ceramic sanitary ware industry have Annwa, Faenza, Kohler as the industry pioneer in Taobao opened a shop. Thus, the network beachhead market was 2011 the ceramics enterprises struggle" territory".
Raw materials and other production costs continue to rise, in theory by the terminal consumers buy. However, as the market downturn, most enterprises are not dare rushed to the raw materials and logistics and other upstream supporting the rising cost of transfer to the downstream distributors and consumers. Many enterprises, through the products terminal prices to solve the cost problem, distributors, engineering, retail customer groups to withstand greater pressure, coupled with the intense competition in the market, overcapacity, consumers do not buy it, the backlog of inventory and a series of problems, eventually leading to failure to timely return of investment. Cash flow, the operation of the industrial chain will appear the cassette, so it is very difficult to digest the cost through product terminal price rising.
Nowadays, for the Hubei region, it is faced with new from all sides, the producing areas of the old Siege: South Jiangxi Gao'an, Hunan Yueyang, Hengyang; North Henan County, Hebi, Shaanxi, Qianyang; West Sichuan Jiajiang; East Anhui, Huaibei, Xiaoxian. Even in Hubei Province, also, the distribution of, Qichun, Zhijiang, Xishui and other large and small multiple ceramic enterprise collect the ground, and the area between the key region and market sales of large area of overlap. Not only that, Guangdong and other places of well-known brands are also accelerating the pace to enter the mainland market, market space is a shrinking. Be beset with troubles internally and externally under the Hubei ceramic enterprises should decide on what path to follow? Is almost white-hot competition in the market rebounded, or already shown shuffling movement of the end?
The product is coessential change aggravate terminal competition
Hubei province is currently a total of building ceramics production enterprise 42, already built 76 production lines, but the majority of ceramic enterprises and famous degree not tall, product type is still at the popular, conventional level, coessential change a phenomenon more serious, lack has substantial competitive high-end products and specialty products, so that many enterprises are on the low price competition to win the market. Hubei ceramic enterprises to gather extensive Dangyang area (including city, county, Zhijiang ) as an example, product structure is more complete, cover the polishing, antique, tiles, outer wall, Shiva and other categories. But each products production enterprises are in two or more, and their scale of production, product positioning, focus on the market is not much difference between a number of manufacturing enterprises, especially the large tiles. In order to study centered within a radius of 50 kilometers has gathered a film production company 8, production line 17, Hubei accounted for more than 80% of the ceramic production. Because the product is coessential change aggravate vicious competition in the terminal has been highlighted. According to a local building ceramics enterprises responsible person introduced, along with the surrounding area and the rise of the increasing building ceramics enterprises, because the product positioning, product price advantage, regional and other aspects of run in the same groove, between the enterprise and the enterprise is caught in a fierce competition maelstrom, many enterprises relationship between even to confront each other with daggers. Insiders have said that, as a result of price war caused by the mutual demand a low price competition, the ceramic quality difficult to secure, the legitimate rights and interests of consumers more frequently impaired. Many of the ceramics sales service level is still in very simple level, many ceramic brand in preparation, installation and after sale services have many problems.
Hubei An Guang completed the first inkjet production line
In order to break the current predicament, and coping with the future more harsh market environment, avoid the price war and other vicious spiral difficult to extricate themselves, since the second half of this year, Hubei province began to have part of building ceramics enterprises in view of the current situation, to develop marketing strategies, take the high Road, to make our products more competitive advantage. Here, in Hubei province's first jet line in ten early in the An Guang Hubei ceramics Limited company successfully put into operation, the industry was known as the Hubei area to high-end products into the logo, it broke the Hubei ceramic products, high-end product assimilation serious blank situation. An Guang Hubei ceramics Limited company marketing general manager Fan Daobing introduces to the reporter, Hubei region in the market operation mode of competition level, most enterprise is in around the "price" as the core of the product level, and high-end products to seize the market, the implementation of modern management, higher levels of the operating mode with very little practice, most of the enterprises in these areas is still in primary stage, difference is very big. " If the national policy does not change the next year than this year, the ceramic industry survival more difficult, shuffling movement will further exacerbate." Fan Daobing said, regarding the future of regional brand, how will face more complicated market environment, largely depends on the product and service, and build strong brands to win market is Chongzhongzhi is heavy. Fan Daobing, An Guang ceramic to take poor dissimilation route, to avoid disorderly price war, took the lead in the introduction of the first areas of Hubei invested heavily in digital ink jet production line, and has been successfully put into operation in early ten.
To upgrade to seek new space
This year, including Hubei, throughout Central China, add a considerable number of factories and production lines, intense rate of competition hitherto unknown. " In contrast, we only avoid homogenization, the development of high-end specialty products and create its own unique personalized products in order to win the competition, to win the market, but also the only way to business and our customers continue to create new profit point." He said, An Guang ceramic first inkjet production line put into production, the product well received by customers, prospects, for enterprises to seize the market opportunity. Through the current most trends, the most high-end inkjet products, not only to enhance the brand image of the enterprise, but also further enhance the brand height.
Insiders said, at present, about Chinese ceramics industry to upgrade the voice constantly, the majority of enterprises are also constantly brand transformation. In this round of reform, the core content is to cast off rely on cheap labor, large consumption of raw materials mainly of low-cost business model, and changes in brand, service value added operation mode, and thus the overall industry competitiveness. In Hubei region, with all the new production line started operation and capacity expansion, in the face of highly saturated and great pressure on the stock, the price war will grow in intensity, the traditional mode of operation if not upgrade, disordered competition inevitable aggravate, industrial transition is impossible. Hubei An Guang ceramics Limited company took the lead in the introduction of the first jet production line, and has two printing roller film production line, not only marks the Hubei area began to high-end process forward, but also will accelerate this process, bring a new upsurge. According to the reporter, at present Hubei area has a number of enterprises at the end of this year or early next year Microcrystalline stone, travertine, Golden Jade and other products, hope that through the upgrading of product structure, break the market deadlock, seek new development space |
