Development bathroom hardware industry for nearly three decades since, has long maintained sustained double-digit growth in recent years as the housing market slowdown buyers wait and see situation, sustained growth is slowing down bathroom hardware business, for two consecutive years digit production growth, the overall excess capacity over 30%, throughout bathroom hardware industry, most companies adhere to the "production insurance reform" business model. However, as consumers become more rational, this business model is not suitable for competing demands, bathroom hardware companies need to find a new way.

To produce insurance reform caused overcapacity

In recent years, affected by the real estate industry, the development of bathroom hardware industry is also subject to certain obstacles. It is reported that the face of industry dilemma, most bathroom hardware business practices to reduce finished goods inventory bathroom hardware, increasing overall sales efforts, hoping to return the funds through the sale. And to make the realignment is more "middle insurance reform" for the business model of bathroom hardware business. Indeed, this type of bathroom hardware business in the face of changes in the industry while often in a passive position, when faced with reducing demand, overproduction of nowhere to sell their products, they can only accumulate warehouse, Arrested Development.

Bathroom hardware industry overcapacity serious business need-to-sale

On "to produce insurance reform" business model the problems, experts said, "to produce insurance reform," the business model is relatively primitive sanitary hardware business mode of operation, with a focus on sales, rather than focus on product quality. "There is no sell products not only sell products," and that the business model advocates guidelines. And when the market is a buyer's market, and consumer spending tends to be more rational, "to produce insurance reform" disregard consumers feel the business model will affect the development process of the enterprise, leading to excess industry capacity.

To sell production quotas in line with the actual market

Faced with changes in the market environment, the experts suggested that companies want to have a long-term development plan of the land, or change the existing business model, "to sell production quotas" business model to find a new way out. Compared to the "middle insurance reform" business model, the industry believes that the "market ability" mode of operation the biggest advantage is the ability to market has been at the forefront of the production will not be out of the market demand and to avoid large accumulation of finished goods warehouse . Meanwhile, bathroom hardware companies have more energy into improving the quality of the product, so that the product itself more competitive.

A well-known brand of bathroom hardware man said, "to sell production quotas" is the model of development based on market demand, industry trends, business development direction generated. It is understood, according to market demand, some brands with private bathroom hardware customization to provide consumers with a unique bathroom hardware products, rather than to imitate the style of bathroom hardware market, the production of homogeneous products. They were able to successfully transformed from the "middle insurance reform," "to sell production quotas", mainly because of customized services for the business model transformation provides a good template.